Paid advertising · Google & Meta Ads
Reach people looking for what you offer. Give them a clear way to inquire. Koro connects paid campaigns with the destination, follow-up, and reporting that help you make better advertising decisions.
For schools and service businesses built around inquiries, appointments, and consultations.
Choose the right starting point
We start with how people find and choose your service. The platform follows that decision.
Google Ads
Reach people searching for a program or service you offer. Start with the searches, locations, and actions that matter to your business.
Search campaigns, keyword and search-term review, ad copy, location targeting, budget management, and agreed conversion tracking.
A useful starting point when people already search for what you offer in your service area.
Meta Ads
Introduce your offer on Facebook and Instagram. Test the message and creative, then give people a relevant way to inquire.
Campaign setup, audience and placement choices, agreed creative variations, lead forms or landing-page destinations, and inquiry-quality review.
A useful starting point when a visual offer or explanation can help people understand why to take the next step.
The whole path matters
A relevant ad can still lose its value on a confusing page or in an unanswered inbox. We review the path together.
A specific offer for a relevant audience.
A page or form that continues the same promise.
An inquiry delivered to someone who can act.
A recorded result that informs the next decision.
Decide what counts before spending. A form submission, a qualified inquiry, and an enrollment or booking are different outcomes. Agree the definitions, then use the data you can actually observe.
Improve the website journeyHow the work runs
New campaigns or an account that needs attention. The work starts with a defined goal and continues with decisions you can follow.
Agree the offer, audience, service area, budget, and intended action. Review existing campaigns, the destination, and your team’s capacity to respond.
Build or improve the agreed campaigns. Confirm copy, creative, access, tracking, and lead delivery before launch. Identify any website or CRM work needed.
Review spend, search terms or creative, conversion signals, and lead feedback. Adjust the campaign within the agreed budget and keep a record of what changed.
Review monthly results with the limits made clear: spend, recorded inquiries, available lead-quality feedback, and what to test, improve, or stop next.
Relevant experience
Before founding Koro Solutions, Brian Koro analyzed Google Ads spend and attributed revenue during an independent consulting engagement with Mission Career College. His work documented the attribution method and translated the findings into reporting for leadership.
That experience informs Koro’s approach: connect advertising data with the inquiry and follow-up process, and make the assumptions behind a result visible.
Read the Mission Career College case studyA clear engagement
Pricing reflects the platforms, campaigns, markets, creative, and measurement involved. We confirm the work and fees before you commit.
Questions and boundaries
The practical questions about fit, cost, scope, and measurement.
No. We recommend a starting channel based on your offer, audience, service area, budget, and available creative. A focused campaign on one platform may be the right first step. A second channel should have a defined purpose and enough budget to evaluate it.
Yes. We can scope a review and improvement of existing campaigns. We first look at account access, goals, tracking, spend, destinations, and available results, then agree which changes Koro will manage.
There is no single useful minimum for every business. Search competition, geography, the offer, and the number of campaigns affect the budget needed to learn. We agree an initial media budget and review point before launch. Advertising spend is paid directly to the platforms, separately from Koro’s fees.
Your scope identifies the ad copy, creative variations, destination changes, and tracking included. New landing pages, photography, video production, and CRM implementation are separately scoped when needed. You do not need HubSpot to inquire. Connections to a CRM depend on your platform, subscription, consent setup, and available data.
We agree a primary action and a definition of a useful inquiry before launch. Reporting distinguishes recorded conversions from qualified inquiries and later outcomes such as bookings or enrollments, where your team supplies that data. Platform attribution is an estimate; it does not by itself establish that an ad caused a sale. Results vary, and we do not guarantee lead volume, revenue, or return on ad spend.
Let’s find the right starting point
Tell us what you offer, where you serve, and whether you already advertise. We’ll review the context and discuss a sensible starting channel, scope, and budget.
Discuss your advertising